About Us
We have over 20 years of experience in eye tracking services
What is EyeTracking ?
Eyetracking is a technology that allows information to be obtained from the user by analyzing their eye movements.
Where a person is looking, what they are looking at, and for how long they pay attention to a particular place
Our eye tracking technology is one of the main tools we use for decision-making and learning.
Eye tracking is commonly used by researchers and companies studying human behavior.
It represents the only way to accurately and objectively measure and understand visual attention.
Our eye tracking technology, supported by neuromarketing, can carry out market studies, consumer research and analysis,
improve the image of a brand, website usability studies to improve navigation processes, facial recognition, among others.
APPLICATION AREA
Graphics can be checked to see if it meets the objectives for which it was designed.
Print advertising or social networks, measurement of graphic design in the social media environment.
Online catalogues, design studio and level of purchase impulsivity.
Packaging, which type of packaging generates the highest purchase intent.
UX usability, user experience when interacting with websites.
OOH (Out of home), design and effectiveness of advertising on public roads.
Retail and Shopper, measurement of consumer decision-making at the point of sale, and/or at product placement in a retail setting.
